After completing his MBA from IIM Raipur, Apurva chose the path of Wedding Photography and Films as his passion and started his own company “Grey White Studios”. In last 3 years, his company has achieved a turnover of more than 1.5 crores INR. And then He Founded The Mulberry Weddings.

Born and brought up in Delhi, he always wanted to do something of his own. He left a high paying job at IIM’s to work on his passion of Wedding Photography. He is an MBA in Marketing and Human Resources. His company Grey White Studios has a clientele from the Tollywood Industry and has shot the weddings of renowned tycoons of Business.

A Photographer and an Entrepreneur by heart, Apurva now helps a lot of Job Professionals, Freelancer Photographers , Cinematographer or everyone who is looking to start and venture into Wedding Photography Business. And in order to do so He Founded India Photographers Club.

His Marketing Formula to get your own clients using the power of Social Media Optimisation and Social Media Marketing helps photographers and cinematographers to get their own clients without depending on any Online Wedding Portals like WedmeGood, WeddingWire etc to get the leads for their Business. His Marketing Formula makes people self dependent on their business.